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Friday, October 9 • 11:00am - 11:30am
PANEL: ADVANCED ADVERTISING: The Promise & Opportunity

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Advertisers today are increasingly demanding targeting, tracking and measurement across platforms–TV, PC, mobile, and out-of-home– and expecting demonstrable ROI on their ad spends that goes beyond awareness to consumer engagement and even direct sales. This panel will discuss the suite of benefits that brands are coming to expect from dynamic targeting, precise real-time metrics, contextual creative delivery and seamless sponsorship integration. How do analytics compare across systems without a common currency? Who owns the data and how is it packaged? How is media buying changing?

PANELISTS
Chad Beasley, VP, Advanced TV Sales, Delivery Agent
Brett Adamczyk, VP, Development & Strategy, Videa
Damon Marshall, VP of Business Development, Supersonic
Ashley Swartz, CEO & Founder, Furious Corp. 
Moderator: Mark Yackanich, CEO, Genesis Media


 

Moderators
MY

Mark Yackanich

CEO, Genesis Media

Speakers
avatar for Brett Adamczyk

Brett Adamczyk

VP, Business Development & Strategy, Videa
Brett joined Videa as VP of Business Development after spending over 9 years in the financial services industry, both as an advisor and an investor. He specialized in distressed investing and the technology, media and telecommunications industries while at Rothschild, Cerberus Capital Management and Berylson Capital. Brett was a member of the Board of Directors of numerous portfolio companies and oversaw investments in the Four Points Media... Read More →
avatar for Chad Beasley

Chad Beasley

VP, Advanced TV Sales, Delivery Agent
avatar for Damon Marshall

Damon Marshall

VP, Business Development, Supersonic
http://supersonic.com
avatar for Ashley J. Swartz

Ashley J. Swartz

Founder & CEO, Furious Corp.
Furious Corp., founded by former CEO of Furious Minds LLC, Ashley J. Swartz, is an expert in the business models and platforms of TV tomorrow and online video advertising, with a background in finance and an MBA. Ashley is a serial entrepreneur and expert on how to scale, sell and deploy new and emerging media channels, having previously done so in mobile and In-Game Advertising. Swartz’s passion for... Read More →


Friday October 9, 2015 11:00am - 11:30am
BREAKOUT ROOM 1