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Thursday, October 8 • 3:30pm - 4:00pm
PANEL: MOBILE GAMES: Strategies For Cost-Effective User Acquisition

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This panel will focus on cost-efficient strategies for user acquisition in mobile games by discussing paid user acquisition and how to acquire valuable players in the most cost-effective manner by leveraging video as well as interstitial ads. This panel will discuss the marketing technologies, platforms, analytics, social outlets and traffic sources needed to succeed in the competitive mobile games landscape today.

PANELISTS
Christian Calderon, Head of Marketing, Dots
Shawn Conly, VP Marketing, GREE International, Inc
Jeb Balise, CEO, PuzzleSocial
Moderator: Christine Lee, Director of Business Development, Americas, Chartboost 

 

Moderators
avatar for Christine Lee

Christine Lee

Director Biz Dev, Chartboost
Christine Lee manages the North America Business Development team at Chartboost, the largest revenue platform for mobile games. In her current role, Christine oversees all North America publisher relations, strategic partnerships and advertiser relationships. She previously managed entertainment and games at AdMob, and continued to work with both console and mobile game developers when the company was acquired by Google. Prior to her work at... Read More →

Speakers
avatar for Jeb Balise

Jeb Balise

CEO, PuzzleSocial Inc.
http://puzzlesocial.com
avatar for Christian Calderon

Christian Calderon

Head of Marketing, DOTS
avatar for Shawn Conly

Shawn Conly

VP Marketing, GREE International, Inc
http://www.gree.net


Thursday October 8, 2015 3:30pm - 4:00pm
BREAKOUT ROOM 1