This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic
Wednesday, October 7 • 4:00pm - 4:30pm
PANEL: Sync Licenses: Music For Advertising, Games, And Video

Sign up or log in to save this to your schedule and see who's attending!

This panel will discuss the considerations and deals being done involving sync licenses for advertising, games and video. How can music help brands to achieve their goals through music placement and collaboration?

Lori Feldman, EVP, Brand Partnerships & Creative Synch Licensing, Warner Bros. Records
Kevin Wilson, Music Director, ESPN
Gabe McDonough, Executive Producer, MAS: Music and Strategy

Antony Demekhin,

VP, Account Director (American Express Music), DigitasLBi

Moderator: Andrew Hampp, VP, Brand Strategist, MAC Presents


avatar for Andrew Hampp

Andrew Hampp

VP, Brand Strategist, MAC Presents

avatar for Antony Demekhin

Antony Demekhin

VP, Account Director (American Express Music), DigitasLBi
Antony Demekhin leads the social and digital strategy for American Express music sponsorship program UNSTAGED at the brand’s digital agency of record DigitasLBi. After playing music for most of his waking life and wearing every music-related hat imaginable throughout college in preparation for a career in the music business, the uncertainty of the industry in 2005 drove him to another creative field... Read More →
avatar for Lori Feldman

Lori Feldman

EVP, Brand Partnerships & Creative Synch Licensing, Warner Bros.
avatar for Gabe McDonough

Gabe McDonough

Executive Producer, Music and Strategy
Gabe McDonough comes to MAS following a 10 year run on the agency side, leading music departments at Leo Burnett, Media Arts Lab and DDB Chicago.He’s provided award winning music solutions for some of the world’s biggest brands (Apple, Samsung, Kellogg’s, McDonald’s, Allstate among many, many more) and negotiated hundreds of deals, worth millions of dollars.Gabe has also played in bands for almost 25 years. Those thousands... Read More →
avatar for Kevin M. Wilson

Kevin M. Wilson

Music Director, ESPN

Wednesday October 7, 2015 4:00pm - 4:30pm