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Thursday, October 8 • 11:00am - 11:30am
PANEL: Monetizing Games Through Free To Play

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This panel will discuss free to play and freemium models for games. What works? What doesn’t? What’s the right mix in deploying free to play?

Bjorn Book-Larsson, CEO, Reloaded Games
Margaret Wallace, CEO & Co-Founder, Playmatics
Kyu Lee, President, Gamevil USA
ModeratorLiam Callahan, Director, Games Industry Analyst, The NPD Group

avatar for Liam Callahan

Liam Callahan

Games Industry Analyst, The NPD Group
Liam Callahan is an industry analyst for Video and PC Games at The NPD Group. Liam is responsible for the day-to-day analysis for NPD clients, drawing insights across both physical and digital NPD data sources, as well as the development of the company’s Games Market Dynamics reports, which quantify consumer spending activities beyond new physical purchases at retail. He has extensive experience presenting to and advising senior... Read More →

avatar for Bjorn Book-Larsson

Bjorn Book-Larsson

CEO, Reloaded Games
Bjorn Book-Larsson is the CEO of Reloaded Games Inc, the parent company of the free2play portal GamersFirst.com, the casual games site Winster.com and the studio subsidiary Reloaded Productions. Mr. Book-Larsson became the company’s CEO in 2012 after previously serving as its COO and CTO. Prior to Reloaded Games, he was the CTO at FUNTechnologies (TSX:FUN, LSE:FUN) later purchased by Liberty Media, and he served as the CIO and co-founder of... Read More →
avatar for Kyu Lee

Kyu Lee

President, Gamevil USA
avatar for Margaret Wallace

Margaret Wallace

CEO, Playmatics
Named in Forbes as one of twelve women in games to watch, Margaret Wallace is an entrepreneur focusing on the gaming, tech and digital media sectors. She is CEO of Playmatics, a company dedicated to bringing rich gaming & digital media experiences to a variety of connected audiences worldwide. Playmatics focuses both on branded and original IP — with an emphasis on creating refreshing and deeply immersive interactive experiences, many... Read More →

Thursday October 8, 2015 11:00am - 11:30am