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Friday, October 9 • 4:00pm - 4:30pm
PANEL: OTT DELIVERY: plus ça change, plus c'est la même chose

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In the January 1849 issue of his journal "Les Guêpes," Jean-Baptiste Alphonse Karr famously wrote "The more it changes, the more it's the same thing."  Over the years that has been re-interpreted to mean "The more things change, the more they stay the same."  It's the same in the TV business these days.  After the rapid onset of "OTT-is-the-end-of-the-world-as-we-know-it" thinking, the industry has his the reset button, and the same folks who were running the business a few years ago are running it today.  TV Studios are still producing shows (although now they have a few extra customers like Netflix and Amazon); TV Networks are still distributing shows (and now they don't have to depend entirely on the MVPDs to get viewers); and the MVPDs themselves have adopted the packaged good "flanker brand" strategy:  "if somebody is going to be on the shelf with ME, it's going to be MY product."   Rick Howe, The iTV Doctor, will challenge the key players to find out how they are adapting their distribution and product strategies to keep their legacy businesses
whole while exploiting new opportunities.

PANELISTS
Tom Ryan, CEO, PlutoTV
Brett Sappington, Director of Research, Parks Associates
Chris Falkner, SVP, Advanced TV, NBCUniversal 
Luc Perreault, VP Distribution and Government Relations, Pelmorex Media
Don Wilcox, VP Digital Marketing and Services, PBS 
Moderator: Rick Howe,  iTV Doctor 

Moderators
avatar for Rick Howe

Rick Howe

The iTV Doctor, Interactive TV Today
Rick Howe is a cable and television veteran, elected as a Cable Pioneer in 2011. He writes a column for itvt.com as The iTV Doctor, and provides consulting services to distributors, content owners and technology providers in the enhanced television space.

Speakers
CF

Chris Falkner

Senior Vice President, Advanced TV, NBC Broadcasting at NBC Universal
http://nbcuni.com
LP

Luc Perreault

VP Distribution and Government Relations, Pelmorex Media
avatar for Tom Ryan

Tom Ryan

CEO & Co-Founder, Pluto TV
Tom Ryan is CEO and co-founder of Pluto TV, a rapidly growing Internet television platform that combines digital and traditional content into 100+ lean-back TV channels. He also serves on the boards of mobile music community Smule, crowdsourced art & e-commerce company Threadless, and men's clothing service Trunk Club until its acquisition by Nordstrom in 2014.
avatar for Brett Sappington

Brett Sappington

Director of Research, Parks Associates
http://parksassociates.com
avatar for Don Wilcox

Don Wilcox

VP, Digital Marketing & Services, PBS


Friday October 9, 2015 4:00pm - 4:30pm
BREAKOUT ROOM 1