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Thursday, October 8 • 4:00pm - 4:30pm
PANEL: MADISON AVENUE & GAMES: Opportunities for Brands, Content & Innovation

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This panel brings together a mix of companies and executives from the advertising and games industries to share ideas about relationship between games and advertising and how to create new business opportunities at the intersection of these two exciting media industries.

PANELISTS
Blair Ethington, SVP of Marketing and Brands, Crowdstar
Blaine Graboyes, Executive Producer, The Gamer Agency
Manny Anekal, In Game Advertising Executive (formerly MLG, Zynga, EA)
Tatiana J. Whytelord, Founder & President, Intelligent Brand Extension
Robby Wells, Chief Strategy Officer, United Entertainment Group 
Moderator: Stephanie Llamas, Directror of Research, Superdata Research

 

Moderators
avatar for Stephanie Llamas

Stephanie Llamas

Director of Research, SuperData Research
Stephanie Llamas is Senior Analyst of Consumer Insights for SuperData Research, where she oversees projects on all segments of digital gaming. With more than seven years experience in social and digital media, she brings a unique combination of academic acumen and business savviness to the industry. Prior to joining SuperData, Stephanie oversaw online marketing campaigns for clients in the law, hospitality, and non-profit sectors. Most... Read More →

Speakers
avatar for Manny Anekal

Manny Anekal

In Game Advertising Executive, .
Manny has been working at the intersection of Gaming and Advertising across PC, Console, Social, Mobile and eSports for over 10 years.  Beginning at the startup Massive Inc., pioneering Dynamic In Game Ads and partnering with the IAB on the 1st Gaming Committee.  Manny has also held senior roles at Microsoft, EA, Zynga, Kiip, and Major League Gaming.
avatar for Blair Ethington

Blair Ethington

SVP, Marketing & Brands, Crowdstar
http://www.crowdstar.com
avatar for Blaine Graboyes

Blaine Graboyes

Executive Producer, The Gamer Agency
http://blaineglobal.com
avatar for Robby Wells

Robby Wells

Chief Strategy Officer, United Entertainment Group (UEG)
http://uegworldwide.com
TJ

Tatiana J. Whytelord

Founder & President, Intelligent Brand Extension
Founder and President Tatiana J. Whytelord is a world renowned Intellectual Property, Branding & Advertising Expert with over 20 years of outstanding work at top tier law firms and multinational companies in USA, Canada, France, Monaco, Italy, Mexico, UK and Australia. Tatiana has advised on IP portfolios and strategies for many globally famous luxury brand groups including LVMH, Diageo, Gucci, BMW, Perrier-Jouet & Mumm, . She spearheads the... Read More →


Thursday October 8, 2015 4:00pm - 4:30pm
BREAKOUT ROOM 1