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Thursday, October 8 • 11:00am - 11:30am
PANEL: Playing for Real: How eSports is Changing The Game

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One in ten Americans regular watches competitive video gaming, and is currently valued at $612 million annually. Last year, eSports attracted more viewers than the MLB World Series and the NBA Finals. In a saturated digital media market, a growing crowd of gamers has turned to eSports to share experiences that transcend the digital. Herein lies a new touchpoint to reconnect with the tech-savvy and affluent gamer audience. Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming today counts over 134 million spectators and presents a unique, new avenue in the entertainment market. During this panel we will hear from several key executives who find themselves at the forefront. We will quiz them on critical topics such as mainstream adoption, the underlying business model and their vision of the long-term future of this fascinating new trend in interactive entertainment.

Don Reilley, EVP, Global Ad Sales and Operations, Major League Gaming
Anna Rozwandowicz, Director of Communications, ESL Gaming Network
Rob Simmelkjaer, SVP, NBC Sports Group
Alyssa Padia Walles, Managing Director, U.S.A., Hitbox
ModeratorJoost van Dreunen, CEO & Co-Founder, SuperData Research

avatar for Joost van Dreunen

Joost van Dreunen

CEO & Co-Founder, SuperData Research
Joost is co-founder and CEO of SuperData Research, a research firm specialized in the digital, mobile and online games market. | As one of the first academics to study video games, Joost also has over fifteen years of commercial research experience in interactive entertainment and technology industries. Before receiving a doctorate from Columbia University on the topic, Joost worked as an analyst on both the financial and consumer-side of the... Read More →

avatar for Don Reilley

Don Reilley

EVP, Global Ad Sales and Operations, Major League Gaming
With more than 15 years of digital media sales experience with emerging platforms including the Xbox and Kindle, Reilley will spearhead a fast growing digital media sales business being led by nearly 700% growth in live video audience. Reilley most recently served as head of US Ad Sales for Kindle at Amazon helping to build a new mobile ad business. Prior to that, Reilley spent years at Microsoft leading sales for the Xbox Live platform, MSN... Read More →
avatar for Anna Rozwandowicz

Anna Rozwandowicz

Director of Communications, ESL
Anna Rozwandowicz is the Director of Communications for ESL, the world's largest esports company. Responsible for global corporate communication and public relations, she has played a pivotal role of shaping the image of esports in mainstream media. An experienced gaming professional, she has seen the industry from all different angles, having worked on the publisher side for game developer Perfect World as well as in the provision of industry... Read More →
avatar for Rob Simmelkjaer

Rob Simmelkjaer

Senior VP, NBC Sports Group
avatar for Alyssa Padia Walles

Alyssa Padia Walles

Managing Director, U.S.A., Hitbox
Alyssa recently joined Hitbox to lead the company’s efforts in N. America. Her career in the interactive entertainment industry includes re-launching the Atari brand, developing international distribution markets for Sony PlayStation and negotiating national sports league agreements for Backyard Sports. At Sony Computer Entertainment Europe, she was a member of the senior management team launching PlayStation. Alyssa spent a number of years... Read More →

Thursday October 8, 2015 11:00am - 11:30am